How Apple's iPhone harnessed psychology to conquer to smartphone market

The iPhone changed everything.

It's one of the most desirable and innovative products in the world.

And only creative, brilliant geniuses – like you – own an iPhone.

At least, that’s what Apple wants you to think…

But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?

The answer isn't found in processing power or camera specs.

It's in psychology.

Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.

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