Kevin Hart's Viral Week: LeBron, Meghan Markle Roast, and Hart House Expansion

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Kevin Hart has been everywhere this week and making waves on multiple fronts. The big headline is his high-profile partnership with LeBron James to promote DraftKings Sportsbook as the NFL kicks off its 2025 season. In a campaign generating serious buzz, Hart and LeBron announced that $1,000 bonus bets will be given away daily throughout September, capped by four grand prizes of $5,000 each. The video dropped just as the NFL season opened with the Eagles versus the Cowboys and instantly lit up sports and entertainment media. Hart’s enthusiastic on-field banter with LeBron, hyping both the NFL and gambling offers, has further cemented his status as a pop-culture staple, merging sports and comedy for mass appeal, according to the Times of India.

Turning to television, Hart surprised Hollywood sharing the screen with Regina Hall on the Today Show in a segment that aired September 1, 2025. Fans loved the unscripted moment and social clips from the appearance quickly circulated, giving a fresh personal face to the usually ultra-polished comic.

But it was the 2025 BET Awards that delivered the week’s viral moment. Hart, no stranger to headline-grabbing monologues, targeted Meghan Markle in what’s already being called one of the most savage celebrity roasts in recent memory. According to Nina Spills on YouTube, Hart’s rapid-fire takedown drew gasps and then wild applause from the star-studded crowd, poking fun at Markle’s recent Hollywood troubles, Netflix flops, and PR missteps. The fallout has been all over social media, with memes, debates, and think pieces dissecting whether this moment marks a real turning point for Markle’s image and Hart’s uncensored persona.

In business news, Hart’s plant-based fast food venture Hart House remains a talking point. Yahoo Finance profiled his leadership style, highlighting his hands-on approach and team-first mentality. Hart is actively expanding the Hart House brand with celebrity investors and Chef Mike Salem, previously responsible for Burger King’s Impossible Whopper. The chain’s affordable menu aims to make plant-based dining mainstream, and Hart’s vision of spreading positivity alongside healthy comfort food continues to attract media coverage and customers.

Social media chatter wasn’t limited to Kevin alone. His ex-wife Torrei Hart was trending after posting romantic vacation footage with her new partner, Cas Moore, while fans cheered her happiness post-divorce. Kevin’s reaction to Torrei’s blossoming romance in a recent video also drew laughs and support from both their followers, as reported by The Shade Room.

For fans hoping to catch Hart live, show listings circulated this week reveal his ongoing comedy tour continues across the US through September, with surprise appearances rumored at some NYC clubs and larger venues in California.

Despite some unverified speculation in blogs about Hart’s past appearances at parties linked to Diddy’s recent legal drama, no credible major outlet has provided confirmation or placed Hart at the center of these controversies.

In summary, this week belonged to Kevin Hart’s signature blend of comedy, business hustle, pop-culture dominance, and visible support for his inner circle, with each move further cementing his position as a multi-platform superstar.

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