Unpacking AI Myths

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In this episode of Marketing Espresso, I’m joined by Quinn Palmer from Grow Class to talk about something that’s often oversimplified but hugely important – how to build marketing foundations that actually work for your business. We explore why so many businesses jump into tactics too quickly, the trap of chasing shiny marketing tools, and why slowing down to get clear on your goals and audience will always deliver better results.

Quinn shares her experience working with brands who feel “stuck” in their marketing, either because they’ve been relying on outdated approaches or because they’ve been spread too thin across too many channels. Together, we unpack the importance of having a framework that keeps you consistent and confident in your decisions, even when the latest trend tempts you to pivot.

We talk about the difference between “activity” and “strategy” in marketing, and why so many small business owners mistake being busy for being effective. Quinn offers practical advice on simplifying your approach without losing impact, and how to create a plan that supports your business objectives – not just your social feed.

If you’ve ever felt overwhelmed by marketing, or you’ve wondered why your efforts aren’t converting into results, this episode is a must-listen. You’ll walk away with a better understanding of where to focus, what to measure, and how to build marketing systems that will work for you long-term.

Key takeaways from this episode:

• Your marketing strategy should be built around your business goals, not the other way around.
• Consistency beats perfection – start with what you can sustain.
• Saying no to certain channels or tactics is just as important as saying yes to the right ones.
• Understanding your audience’s needs is the best foundation for any marketing decision.
• Measurement and reflection are non-negotiable for long-term success.

Action steps you can take today:

• Review your current marketing activity and check if it directly supports your business objectives.
• Identify one channel or activity to double down on for the next three months.
• Create a simple measurement plan to track the metrics that matter most to your business.
• Schedule regular time to review your marketing, adjust, and refine.

Connect with Quinn

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

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If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative