PIVOTAL Strategy: The Infinity Marketing Canvas and Framework

The Success Formula to Turn Purpose into Infinite Market Power and Leave Competition Behind

De: Marc Opresnik, Philip Kotler, Svend Hollensen

Narrado por: Virtual Voice

PIVOTAL Strategy: The Infinity Marketing Canvas® and Framework

The New Success Formula for Purpose-Driven Marketing and Leadership

This groundbreaking book introduces the PIVOTAL Infinity Marketing Canvas®, a purpose-driven and practical strategy model that empowers leaders to transform marketing and management into a force for meaningful and sustainable growth — converting purpose into infinite market power while leaving the competition behind.

Marc Oliver Opresnik, Distinguished Professor of Marketing, joins forces with world-renowned experts Philip Kotler and Svend Hollensen to present a transformative approach for organizations seeking relevance in an age of AI and disruption. Building on classics like the 4Ps, the Value Proposition Canvas, and Blue Ocean Strategy, the authors deliver a next-generation framework aligned with purpose, innovation, and lasting impact.

Whether you're a student, entrepreneur, or C-level executive, this book offers a clear, actionable pathway from strategic vision to successful implementation — to help you lead with purpose, compete with clarity, and grow with impact.

Endorsements from global icons:

“The PIVOTAL Framework is the future compass of management — uniting purpose, innovation, and leadership into a system that is both timeless and urgently needed. The PIVOTAL Infinity Marketing Canvas offers a complete solution for strategy development — eclipsing previous models by aligning values with impact in a single, unified tool.”
— Marshall Goldsmith, #1 Executive Coach and Leadership Thinker

“PIVOTAL Marketing will replace the 4Ps… This book will advance our understanding of marketing.”
— David Aaker, Father of Modern Branding

“More than a model — a strategic toolkit that turns purpose into real-world results.”
— Bernhard Kowatsch, Director Global Accelerator and Ventures at UN World Food Programme

About the Authors

Marc Oliver Opresnik is the creator of the PIVOTAL Infinity Marketing Canvas® and founder of PIVOTAL Thinking. He serves as a Distinguished Professor of Marketing at Technische Hochschule Lübeck, Honorary Professor at NDIM New Delhi, and Global Thought Leader at the LSE Academic Speakers Bureau. As global co-author of marketing legend Philip Kotler, he is regarded as one of the world’s leading voices in purpose-driven marketing, strategy, and leadership.

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management and one of the world’s leading authorities on marketing. His work has defined the field globally for decades and earned him numerous awards and honorary degrees.

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark and author of globally published textbooks and journal articles. He has also consulted for multinational companies and global organizations such as the World Bank.