TikTok in 2025: Nostalgia Collectibles, Viral Dances, and the Battle for Control

TikTok in 2025 has exploded with creativity, new features, and some jaw-dropping headlines. Let’s jump right into the wildest and most irresistible trends listeners can’t stop talking about.

The TikTok Shopping Index for the UK reveals that nostalgia collectibles are huge right now, especially POP MART’s Labubu toys, racking up over 1.1 billion video views this year. There’s been a whopping 819% increase in orders for these vinyl creatures, showing the power of community-driven shopping. If you’re eyeing a style update, comfy denim is totally in, with “Dad Fit” jeans from brands like RELA RELA and KatchMe flying off the TikTok Shop. Another viral sensation? Dressing up like Pitbull, “Mr. Worldwide,” especially for his UK tour, pushed Pitbull costume sales up 420 percent according to TikTok’s latest shopping report.

Beauty-wise, everyone’s obsessed with #SkinBarrier routines. This trend, now at over 356,000 posts, signals that skincare is about health and empowerment, not just flawless selfies. Gen Z is using Shoppable videos and TikTok LIVE shopping to shape what ends up in their carts while favoring both viral hacks and science-backed routines.

The dance scene is as electric as ever. July 2025 delivers fresh mashups and challenges, with creators like Mary Rose Nanteza and Keonn330 buzzing about their latest routines. These trends evolve fast—one day it’s a TikTok Mashup, the next it’s a brand new dance conquering For You pages everywhere. Don’t blink or you’ll miss the next big move.

Speaking of fast changes, TikTok’s algorithm has shifted again in July 2025. Creators who noticed a sudden drop in views are tweaking their content and relying on TikTok Analytics to decode what really sticks. Kpimedia’s analytics guide points out that tracking average watch time and engagement is now more crucial than ever for creators chasing viral status.

A big headline: TikTok launched new community footnotes in the US, letting users flag and clarify misleading content, much like X’s Community Notes. Business Insider shares that this feature allows fact-checked info to be attached directly to videos, with more than 80,000 Americans seeding the tool at launch.

And finally, Americans have a September 17 deadline to keep using TikTok unless its Chinese parent, ByteDance, sells the app to US ownership, Variety reports. President Trump extended negotiations, but a US-based group must take over or TikTok may go dark across the United States, making the stakes for creators and brands higher than ever.

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