Clean Energy Is As American As Football in the Fall—If You Tell It Right

You can’t scale climate solutions if you don’t know how to talk about them.

The companies driving climate adoption know how to frame their value propositions to convince customers, sway skeptics, and disrupt markets. Not with better tech. With better stories—stories that make clean energy feel less like a cause, and more like the cheaper, better, everyday option for Americans.

Keith Zakheim has spent two decades working with climate brands to sharpen their strategy and scale their message. As CEO of Antenna Group, he’s shaped the public narrative around clean energy, circular economy, and climate tech adoption—long before those terms entered the mainstream lexicon.

Keith joins Josh to unpack the new landscape resulting from the One Big Beautiful Bill, the continued surge of private investment, and why even in the Age of Adoption, the right story still determines who grabs market share—and who falters. They break down how Antenna’s new AI tool, Conscious Compass, evaluates whether a brand’s sustainability rhetoric matches reality. And they explore why messaging grounded in prosperity, security, and abundance may be 2025’s most strategic climate language.

Clean energy won’t scale because the climate crisis demands it. It’ll scale because it feels like it belongs—like football in the fall.

Show Notes

Guest: Keith Zakheim, CEO

Company: Antenna Group

Article referenced: The Hill - Why the climate and sustainability economy will thrive in a Trump presidency

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