Sewing Success: Growing a Fashion Brand from Scratch

In this episode of Smart Growth, we spotlight Shittu Boluwatife, the founder of Tife Oge, a fashion brand built from the ground up through skill, consistency, and vision. As a young tailor and fashion designer, Tife shares how she turned her love for sewing into a business, what it takes to grow a client base in Nigeria’s competitive fashion space, and the behind-the-scenes realities of being a fashionpreneur. Alongside our expert, we explore how to scale a made-to-order fashion brand, position your designs for the right audience, and build long-term customer trust in the fashion industry. If you’re a fashion entrepreneur or creative building something from scratch, this episode is packed with practical gems.