The roofing industry needs to stop competing and start collaborating.

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Elijah Muhm, owner of Roman's Roofing and host of The Roof Trollz podcast, shares his journey of building a mission-driven company focused on culture over profits and authenticity in the roofing industry.

• Creating a company focused on culture first, prioritizing both customers and employees
• Building a local brand that gives back to the community and provides real value
• Training sales reps to focus on the back-end customer experience, not just closing deals
• Taking strategic approaches to growth by perfecting processes before expanding
• Understanding that collaboration between roofing companies benefits everyone
• Launching The Roof Trolls podcast to provide unfiltered industry insights and connect with the community
• Developing personal branding alongside company marketing
• Planning expansion to Michigan and creating a stronger presence at industry events

If you want to follow Elijah's work, check out Roman's Roofing on social media or find The Roof Trolls podcast on all major podcast platforms and YouTube.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

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https://podcasts.apple.com/podcast/id171271486

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https://www.iheart.com/podcast/269-behind-the-toolbelt-271027110/

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