A CFO's Truth: Why Your Business Is Bleeding Cash (It's Not Lack of Funding)

Think you need a massive cash injection from VCs to succeed? Fractional CFO and former investment banker Stan Sukhinin joins Harmonious at Lunch to argue that for most businesses, capital is NOT the primary problem. He reveals the dangerous myth that drives founders to chase funding before they have a viable business model, a trap that often leads to failure.

Stan unpacks the two real reasons most companies struggle: a lack of customers and poor gross margins. Discover why many founders use the hunt for capital to avoid the uncomfortable but essential work of sales and product validation. This conversation is a crucial reality check for any entrepreneur who believes 'more money' is the answer. Learn what investors actually look for and the steps to building a financially healthy, sustainable company from the ground up.

Chapters:

[00:00] - Intro: Why Capital Isn't Your Primary Problem

[01:15] - The Post-COVID VC Funding Myth That Traps Founders

[03:40] - The 2 Real Reasons Businesses Fail (It's Not Lack of Money)

[05:25] - The Critical Mistake: Growing Revenue with Negative Gross Margins

[07:10] - Flip the Script: Validate Your Idea & Build a Waitlist FIRST

[10:00] - Why Founders Chase Funding to Avoid Uncomfortable Work (Sales!)

[12:20] - A CFO's Advice for Product-Obsessed Founders

[15:15] - When SHOULD You Seek Outside Investment? (Optimal Capital Structure)

[17:00] - The E-commerce Trap: Why You Can't Bootstrap & The Debt vs. Equity Dilemma

[20:30] - Final Checks Before Approaching Investors for 7-Figure Businesses

[21:40] - Where to Connect with Stan Sukhinin

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Stan Sukhinin & Sorso: For expert CFO guidance without the full-time overhead, visit Stan's consulting practice: https://www.thesorso.com

Connect with Stan Sukhinin:

LinkedIn: https://www.linkedin.com/in/stan-sukhinin/

X (formerly Twitter): https://x.com/Stan_3s

Personal Website: https://www.sukhinin.org

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