Mark Richards on Chassis Innovation, Tire Troubles, and the Heart of Dirt Racing [EPISODE 17]

In this episode of The Dirt Parlor Podcast, we sit down with a true legend and pioneer of the sport — Mark Richards, owner of Rocket Chassis. Mark opens up about the challenges and triumphs of the 2024 season, including the return of Brandon Sheppard to the Rocket fold and how the team is working to find the right balance in their car setups. From adjusting to changing track conditions to navigating the unique needs of different drivers, Mark shares deep insights into what it takes to stay competitive at the top level of dirt late model racing.

Mark also offers his thoughts on the evolving tire landscape, the ongoing issues with unexpected flats, and how recent tire rule changes have shifted the way teams approach race preparation. He and the crew discuss how tire performance has affected race strategy, driver feedback, and car development. It’s a candid, behind-the-scenes look into the technical side of racing that fans rarely get to hear.

Beyond the tech talk, Mark reflects on the culture of the sport — the respect among top-tier drivers, the importance of clean racing, and the value of having a dedicated, long-standing crew. With over a decade of team chemistry and shared passion, the Rocket Chassis operation remains one of the most respected in the country. Tune in for a thoughtful and passionate conversation about racing, teamwork, and what keeps one of dirt racing’s icons coming back to the track year after year.

🔥 Shoutout to Our Sponsors: A huge thank you to Hoker Trucking, Nutrien, Bodies by Skinny, Millard Parker-Millard Family Chapels and Checkered Customs for their support. Your commitment fuels the passion, competition, and community that make dirt racing great! 🎧 Available on Apple Podcasts, Spotify, and YouTube.