S1E16 - Continuous Learning is Key to this Tech Sales Executive’s Success

Episode Notes

When Ed LaPerche first entered tech sales in the 1990s he witnessed the industry gradually evolve from old school mainframe computing to the client-server network model all the way through to cloud computing. Today, it’s all about artificial intelligence and agentic AI.

Transformation for a sales professional means never being satisfied with the status quo. Seeking out opportunities to learn and grow are important ways to keep tabs on the next big trends. Because one of the distinctive traits about the technology industry is that its pace of change is much more rapid than other sectors.

In this episode of “Unusual Attitudes,” LaPerche talks about the time he took three companies public, including Salesforce and Workday. Watching them grow from small startups to tech giants has been a rewarding part of his journey.