Investing in comprehensive data clean up vs AI content expansion for AI rankings Podcast Por  arte de portada

Investing in comprehensive data clean up vs AI content expansion for AI rankings

Investing in comprehensive data clean up vs AI content expansion for AI rankings

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When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup before AI content expansion. She explains that websites often contain irrelevant content that dilutes authority, making cleanup essential for establishing a baseline before strategic expansion. Martha recommends following cleanup with targeted investment in high-quality, knowledge-rich content that serves both generative AI and human users effectively.

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