Affiliate Marketing vs Referral Marketing vs Both​ with Michael Cole

Curious about the key differences between affiliate marketing vs referral marketing? Or wondering how to use both effectively? You’re in the right place! I had the pleasure of sitting down with Michael Cole, SVP of Everflow, to chat about ways to take your affiliate and referral strategies to the next level. Whether you’re new to these concepts or looking to fine-tune your existing programs, this episode is packed with insights you can put to work right away.

Michael shares his expertise on what makes Everflow a standout platform for affiliate marketing and dives into practical tips for combining referral programs with affiliate efforts. We also explore how tracking lifetime value and staying transparent with your data can transform your results. Oh, and don’t miss the scoop on Everflow’s exciting new integrations, like their partnership with Skimlinks!

Timestamps:
00:12 Meet Michael Cole from Everflow
00:44 How We Got Started in Affiliate Marketing
02:11 What Makes Everflow Unique
03:21 Affiliate Marketing vs Referral Marketing Explained
05:43 How to Implement Successful Referral Programs
11:28 The Importance of Tracking and Analytics
18:56 Exploring Two-Tier Programs and Sub-Affiliates
21:08 Everflow's Latest Features and Integrations
24:51 Closing Thoughts and How to Reach Us

If you’ve been trying to figure out whether affiliate or referral programs would work better for your business, or if you’re wondering if combining them could double your impact, this episode has the answers.

💬 I’d love to hear your thoughts about affiliate marketing vs referral marketing! Drop your questions or comments below so we can continue the conversation.

👍 Don’t forget to hit like, subscribe, and turn on notifications for more marketing content that’s tailored just for you.

➡️ Want to learn more about Everflow? Check them out to see how their platform can support your growth.

Website: https://www.everflow.io/
Find Cole: https://www.linkedin.com/in/michaelcole6/


#AffiliateMarketing #ReferralMarketing #Everflow

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