Master Keyword Research: How I Do It + Top Advice

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for.

Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work today?

You’ll walk away with proven strategies, insights, and a better understanding of how to target keywords and do SEO that brings real results.

What You’ll Learn:
- One of my keyword research workflows
- How to analyze competitors to uncover hidden keyword gems
- Spotting weak SERPs where you can easily outrank existing pages
- Using Google Search Console to find unexpected keyword opportunities
- When and how to update existing pages vs. creating new content
- How Reddit SEO pros approach keyword research and personas
- Tools and AI prompts for building effective customer personas
- Why bottom-of-funnel keywords can be a powerful (and overlooked) shortcut
- Are there real SEO shortcuts? Here’s what the SEO community says
- Low-risk, high-reward tactics like internal linking, image compression, and title tag optimization
- Why “smart work” often beats “shortcuts” in the long run
- The power of linkable assets and timing content with market trends

If you're tired of vague advice and want real, practical SEO tactics, this episode is for you.

⭐️ How to get better at Keyword Research? - https://www.reddit.com/r/SEO/comments/1l6l7tg/how_to_get_better_at_keyword_research/

⭐️ SEO Shortcuts - https://www.reddit.com/r/SEO/comments/1ldjcd2/seo_shortcuts/

⭐️ How 16 Companies are Dominating the World’s Google Search Results (2024 Edition) - https://detailed.com/google-control/

⭐️ E608 - SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - https://www.youtube.com/watch?v=Mz6JLv86L0Y

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to SEO Tips
00:53 Improving Keyword Research Skills
02:49 Community Insights on Keyword Research
07:10 Exploring SEO Shortcuts
11:17 Long-Term SEO Strategies
14:11 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #seohacks #digitalmarketing