Episode 19 | ft. Uri Marchand | Overwolf | Reaching Core Gamers | Brands in Play

On Episode 19 of Brands In Play, Albane Prioux and Nic Hill speak with Uri Marchand, CEO of Overwolf, discussing how his company serving 100M+ monthly users is being leveraged by brands to engage with notoriously hard-to-reach gaming communities.

Founded in 2010, Overwolf's mission is to empower creativity in gaming and help in-game creators make the best games even better through user-generated content. The company provides creators with infrastructure, professional support, and tools across multiple UGC platforms, supporting 178,000+ creators across 1,500+ games. For brands struggling to access audiences in games like League of Legends, World of Warcraft, or The Sims, this ecosystem offers an alternative entry point.

The Platform's Scale and Reach

Overwolf's numbers reflect deep engagement with premium gaming audiences:
100M+ monthly active users
178,000+ active creators
Integration across 1,500+ games
Focus on AAA titles where direct brand access is limited

Tune in to this episode to find out more about Overwolf, their audiences, and how brands are already seeing success in engaging with their community.

Follow Uri:
https://www.linkedin.com/in/urimarchand/

Follow Us:

Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

#brandsinplay #overwolf #core #games #marketingpodcast #marketingstrategy #marketingtips