Decolonizing Business: Rethinking Profit, Culture, And Leadership

On this episode of The Finance Cafe Podcast, Shannon is joined by decolonial facilitator, speaker, and connector Vanessa Lesperance for an eye-opening conversation about what it means to challenge the systems we’ve inherited, and imagine new ways of doing business that center humanity, relationships, and sustainability.

Vanessa is a proud mixed heritage Métis woman reclaiming her Red River roots and reshaping the way we think about entrepreneurship and leadership. As the co-founder of Decolonize and Rize, Vanessa works at the intersection of reconciliation and well-being, supporting Indigenous women and youth entrepreneurs across Turtle Island, and contributing to the growing $100 billion Indigenous economy through her work with the Indigenomics Institute.

Shannon and Vanessa explore how colonized systems have shaped our beliefs around work, productivity, and success, and why it’s time to unlearn those narratives. Decolonizing business is not only about rejecting profit, but about approaching money and entrepreneurship in a way that is ethical, human-centered, and spiritually aligned.

They discuss how shifting away from hustle culture opens the door to living a life that feels full and free, one where people are paid a living wage, are respected as individuals, and are empowered to live in a way that supports their whole selves. Vanessa also invites us to consider how business can be more relational than transactional, how slowing down can be a strategy, and how each interaction can be rooted in care, connection, and community.

Website: https://www.decolonizeandrize.com/home

Linkedin: https://www.linkedin.com/in/vanessa-lesperance-vancouver/

Instagram: https://www.instagram.com/vanessalesperance/