Episode 355: INDO WAREHOUSE “Bringing South Asia To Coachella, and Creating ‘IndoHouse’”

Episode 355: INDO WAREHOUSE “Bringing South Asia To Coachella, and Creating A New Genre ‘IndoHouse’” In this episode, DJ Crooked sits down with @Indo.Warehouse founders @KunalMerchant and @KahaniMusic to talk about the rise of Indo-House — a genre fusing South Asian musical heritage with house and dance music. What started as a passion project has grown into a global movement, with Indo Warehouse delivering immersive live shows at iconic venues like @Coachella and @BrooklynMirage, and soon, the @F1 Grand Prix in Singapore. Kahani and Kunal share their paths into music (01:15), the moment their creative partnership began (20:43), and how they’ve navigated the tension between cultural authenticity and mainstream appeal (33:10). They discuss building the Indo Warehouse brand while juggling day jobs (46:01), nurturing their audience’s understanding of the genre (1:00:31), and signing with @UnitedTalent to expand their global reach (1:16:20). We also reflect on their game-changing Coachella performance (1:46:20) and close with a conversation about Indo-House’s broader cultural impact — from music to fashion and beyond (1:50:01). Be sure to stay tuned to the R.O.A.D. Patreon for a special Indo-house edit pack curated by Indo Warehouse. This episode is sponsored by @SoundCollectiveNYC, an industry-leading music school, musical space and community located in downtown Manhattan for aspiring DJ’s, Producers, Musicians and more. Take private Ableton lessons, practice DJ routines, experiment with different audio equipment and reserve studio spaces for just the day, maybe a week or sign up for their monthly membership. Check www.soundcollective.com for more info and try their Online Classes free for a month by entering the code “ROAD”. If you’re in the New York area, visit them at 28 Broadway, New York, NY 10004 and tell them the Road Podcast sent you!! Try Beatsource for free: https://btsrc.dj/4jCkT1p Join DJcity for only $10: https://bit.ly/3EeCjAX