Ep 75 - Cracking the Real PMF: How to Find Product-Market & Funding Fit, With Hanna Wu

In this episode, Hanna Wu, co-founder and CEO of Amplify, joins Shubha Chakravarthy to share her journey building a customer-centric, digital life insurance platform focused on wealth accumulation.

Tune in to listen to the inspiring journey that took Hanna from running her own financial planning firm to founding the company that has been dubbed a future unicorn by TRAC. Check out Hanna's insights on:

• What it takes to disrupt a legacy industry
• How to take the simple but powerful steps to validate your market and demand
• How to craft a killer value proposition in a competitive field
• How to find the right customer segments to break into a tough business
• How to adapt product offers with changing demand
• The secret formula to tackle market changes in any industry, and the one capability that you can't do without
• How to prepare for unexpected changes in the fundraising market, and the surprising impacts you must be prepared to face
• What it really means to hire an A-team, and how to ensure you're getting the best people on board for the long haul
• The one type of investor you really can't do without, and why they matter
• Road-tested tips to prepare yourself for the long-haul, especially if you want to have a life outside your startup.

and much more!