112. Why Brilliant Boutique Hotel Owners Stall with their Wellness Offering

Why do incredibly talented boutique hotel owners, brilliant business minds with purpose-driven visions, find themselves completely paralysed when it comes to creating their wellness offering?

You're a savvy boutique hotel owner. You've done your homework, attended every conference, read every trend report, and consulted with the best minds in hospitality.

You have inherited land, want to regenerate your community, and create something that will benefit future generations.

Yet despite all your intelligence and business acumen, you find yourself confused rather than confident and moving forward with your wellness vision.

In this episode, I reveal the three hidden reasons why even the most brilliant boutique hotel owners stall when developing their wellness offering, and why traditional hospitality advice actually makes the problem worse.


I’ll talk about:

→ The Research Trap That's Disguised as Due Diligence
How information overload creates analysis paralysis, and why consuming every wellness trend report and expert opinion is actually sabotaging your progress.

→ The Perfectionist's Paradox That Kills Progress
Why your high standards (which serve you well in hospitality) become your biggest obstacle when applied at the wrong stage of development.

→ The "Too Many Chefs" Problem
How collecting advice from architects, spa consultants, branding agencies, and peers creates strategy stacking that leads to confusion rather than clarity, even when each piece of advice is individually brilliant.



If you're ready to stop second-guessing yourself and start building a wellness offering that truly serves your guests, this episode is for you.

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→ Join the waitlist here.



2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→ Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide