Nick & Simon Hewitt's "Quick Conversation": What is They Key to successful Client Agency Relationships?

💥 “It’s getting to mutually connected integrity.” 💥

Simon Hewitt, Orange Panther Collective (OPC)

This one was a "Less-Quick Quick Conversation 🎤" because it was too good to stop. Simon Hewitt and I covered a lot of different topics around client and agency relationships.

👉 What’s The Key 🔑 to successful Client and Agency relationships?

Simon Hewitt’s answer?

💥 Integrity. On both sides. 💥

Here is how he brought it to life:

1️⃣ “To get to integrity, you need to show trust, be grounded, and get things wrong so you can prove how you fix them.”

2️⃣ “Fall out a little. Show you can make up. If you never fall out, you never know what someone’s like when you do.”

3️⃣ “Integrity means worrying about the work and the results, not just how pretty it looks or how smart it sounds.”

4️⃣ “It has to be both ways. If you do not think the client has integrity, and you’re just kissing ass to get things through… it will always bite you later.”

🔥 Simon Hewitt shared more about their work with the Financial Times — a relationship that started with a smaller project in 2020 and grew into Orange Panther Collective leading global acquisition campaigns.

💬 “We work seamlessly with the internal team. No egos. We steer the strategic and creative direction, and they evolve and activate. It’s about mutual respect, not competition.”

📈 That same Financial Times relationship led to OPC being brought in by a former client now at THE WEEK. A perfect example of integrity paying off over the long term.

🤝 Not perfection. Not kissing-ass. But trust, honesty, and shared values. That is what makes the best partnerships.

🙏 Huge thanks to Simon Hewitt for the "Quick Conversation 🎤" and for this honest, powerful take on what keeps relationships real and resilient.

#TheKey

#QuickConversations

#ClientAgencyRelationships

#InternalCreativeTeams

#CreativeIntegrity

#AgencyModel

#Trust