72: How to Win Clients in an Anxious Economy

Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.

• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer
• Testimonials strategically placed near pricing and about pages create trust-building touchpoints
• What-to-expect videos showing your face and voice humanize the photography experience
• Fast response times are critical – waiting to seem "less desperate" can cost bookings
• Google Business Profile should be treated like a seasonal blog with regular updates
• Highlight reviews that specifically mention last-minute bookings and positive outcomes
• Show up with genuine excitement, confidence, and educational content to build trust quickly
• Create a "Trust Audit" for your business covering website, social media, messaging, and Google presence
• Make booking easy once trust is established – people don't want cumbersome processes

Join our Marketing Membership for just $35/month for personalized website feedback and marketing support. We're currently working on trust-building website elements, and I'm there answering questions and providing direct feedback.

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