Fast Fashion, Faster Fall: The Forever 21 Flameout

I love this story because it’s the story of the American dream. It begins in a tiny Los Angeles storefront started up by a Korean immigrant couple and within a decade, they’ve created an empire. But there’s sweatshop scandals, religion, and a relentless refusal to slow down, leading to 2 bankruptcies, this is the story of how Forever 21 went from defining a generation… to becoming a case study in retail self-destruction.

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