Corrales Cachola is a strategic consultant and marketer, helping brands bring human-centric marketing and storytelling to life for their organizations. In this conversation, we discuss how to uncover core brand stories, the significance of deep values in branding, and the evolution of Corrales' company, Brand New Voices. He discusses the essence of storytelling, emphasizing its role in leadership and community.

We also dive into personal growth, the challenges of defining personal values, and building a simple content strategy to resonate with audiences. He offers recommendations for how to create content that aligns with core values, the importance of overcoming creative ruts, and the balance between creating and consuming content. Corrales also highlights the significance of finding real problems to solve as a way to contribute meaningfully to society.

Takeaways:

- Human marketing focuses on understanding people and their stories.

- Brand New Voices evolved from a passion for cultural storytelling.

- Core brand stories often stem from the founder's purpose.

- Values should act as a filter for decision-making in organizations.

- Deep values connect to personal experiences and motivations.

- Personal growth often requires revisiting and redefining values.

- Content strategy should be simple and human-centric.

- Storytelling is essential for connecting with audiences.

- Identifying dark moments can lead to discovering true purpose.

- Belief in others is crucial for effective communication and marketing.

- The essence of storytelling is to pass on narratives.

- Storytelling varies across cultures and contexts.

- Content should align with core values to be effective.

- Overcoming creative ruts involves creating more content.

- Using tools like voice notes can help clarify thoughts.

- Belief is a driving force behind content creation.

- Finding problems to solve is crucial for meaningful contributions.

- Consumption of quality content can enhance creativity.

- It's important to balance creation and consumption.

- Helping others is a powerful motivator for content creators.

About Corrales:

Corrales Cachola is the creator of the Human Marketing System and the founder of Brand New Voices. The Human Marketing System is for coaches, consultants, and creators ready to ditch robotic content and turn their real human voice into a sales machine. Inside the Human Marketing System, you’ll master how to stand out, scale your impact, and spark a movement — all in 6–8 weeks. No fluff. No faking it. Just a proven system to turn your story, soul, and strategy into a revolution that sells.

Website: https://brandnewvoices.co/

X: https://x.com/corralesofweb3

LinkedIn: https://www.linkedin.com/in/brandnewvoices/

More from Jessica:

Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King.

In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is focused on building a marketing agency called SizzleSociety. The agency’s core clients are fitness franchises and young brands that are looking to grow via franchising.

LinkedIn: https://www.linkedin.com/in/jessicayarmey/

Instagram: https://www.instagram.com/jessicayarmey/

Twitter: https://twitter.com/JessicaYarmey

Website: https://jessicayarmey.com/

More from SizzleSociety:

Website: https://sizzlesociety.com/

Instagram: https://www.instagram.com/sizzlesociety/

More from FlexSociety:

Instagram: https://www.instagram.com/flex_society_/

Twitter: https://twitter.com/Flex_Society_

Website: https://flexsociety.com/

To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com