In this episode of Just Curious…, George Blizzard and Nicky Regazzoni sit down with Andrew Bloch, one of the most influential figures in the PR and marketing industry. Co-founder of the iconic Frank PR and now a consultant, non-exec, and M&A adviser, Andrew shares insights from his 30-year career, spanning agency life, brand building, talent management, and high-profile client representation, including his long-standing role as Lord Sugar’s spokesperson.

Andrew reflects on his early beginnings at Lynne Franks, the founding philosophy behind Frank PR, and the evolution of ‘talkability’ as a core campaign strategy. He discusses the dynamics of agency partnerships, what makes a pitch successful, and the importance of chemistry and trust in client-agency relationships. As a consultant at AAR and partner at PCB Partners, he also unpacks the intricacies of M&A in the creative industries, including what buyers are looking for and how founders can best prepare for a sale.

The conversation explores how the agency landscape is shifting in 2025, with thoughts on the rise of independents, network consolidation, hybrid working, and the role of hustle in driving agency success. George and Nicky reflect on their own agency journey and the enduring value of media relationships, authentic storytelling, and maintaining a differentiated proposition.

Full of practical advice, industry anecdotes, and honest reflections, this episode is a must-listen for anyone working in PR, marketing, or creative leadership. Andrew’s candour and clarity offer an invaluable perspective on how to grow, sustain, and future-proof an agency.

Find The PR Network online at www.thepr.network

LinkedIn: @theprnetwork

Instagram: @prnetwork

Connect with Nicky Regazzoni on LinkedIn

Connect with George Blizzard on LinkedIn