Matt Loria, CEO of Auxiom and host of the BLTnT Podcast, returns to the show, this time to delve into the world of podcasting. A relatively recently convert at Curtis’s urging, Matt and the guys explore its evolution as a form of content marketing, the importance of storytelling, and the personal journeys that led them all to embrace this medium. They discuss the challenges and successes of podcasting, the significance of building connections, and the metrics that define success in this space. The discussion emphasizes the evolving landscape of content consumption and the necessity of adapting to different learning styles.

N.B.:

• Follow Matt on LinkedIn
• Check out the BLTnT Podcast!

Takeaways:

• Podcasting is a powerful medium for storytelling.
• Content marketing has evolved, and podcasting is a key part.
• Success metrics in podcasting go beyond just numbers.
• Authenticity in storytelling is crucial for engagement.
• The podcasting landscape continues to grow and evolve. Marketing is about storytelling and sharing authentic experiences.
• Video content allows for a deeper connection with the audience.
• Different people consume content in various ways, including video, audio, and written formats.
• Short video clips can significantly increase engagement and views.