Joining me today is Larissa Banting! After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks.

Since opening her boutique publicity agency, El Bee PR, Larissa and team have helped create a buzz about her clients, including SudShare and numerous entrepreneurs and solopreneurs.

Today is all about how to get featured on media outlets even if you're just starting out!

Let’s talk about…

• What publicity is and how it's different from other forms of marketing
• How to know when you’re ready for publicity
• How you can craft your story even if you think you don’t have one
• How publicity can help your business and use it even if you are an introvert
• How quickly you could see a feature in a magazine or podcast
• Taking on your own PR vs hiring an agency
• What to look for when hiring an agency

SHOW NOTES: https://themichellefernandez.com/podcast/144

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