Today is all about how to use personalized marketing to grow your business! My guest today is Penny Kelley is a Growth Marketing Strategist who leads clients from new entrepreneurs getting their first leads and sales online to experienced business owners achieving 2X, 3X, or even 10X revenue growth from our marketing strategies and sales optimizations.

In this episode:

• Penny explains what personalized marketing is and how it can help online entrepreneurs grow their businesses.
• We talk about the importance of understanding your audience, segmenting them, and creating content that resonates with each segment.
• Resources Penny recommends to do audience research.
• The importance of testing themes in your content before investing in paid traffic.
• We discuss top-of-funnel strategies for attracting cold leads and segmenting them through quizzes.
• The importance of connecting with the audience and earning their trust and attention through personalized marketing.

SHOW NOTES: https://themichellefernandez.com/podcast/214

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