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CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.

In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about targeting and impressions, but without understanding what CPM tells you, you might be overspending without realizing it.

Learn how to calculate CPMs accurately, what counts as a good CPM across different platforms, and—most importantly—how to compare medias with each other.
You’ll learn:

• The real definition of CPM and how to use it
• Why CPMs are crucial in Tomorrow Marketing
• Average CPM benchmarks across digital, TV, streaming, and out-of-home
• The danger of random impressions and why repetition wins
• How to ask the right questions when buying media

If you’re running any kind of advertising campaign—this is the marketing math that can make or break your ROI.

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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

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