Episode Summary:

In this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, Brian sits down with social media prospecting coach @michellebermanmikel , founder of Berman Media Social. Michelle unpacks the true meaning of leverage on social media—not for vanity metrics, but to create real relationships that turn into real clients.From her background as a collegiate swimmer to CrossFit athlete, wife, mom, and entrepreneur, Michelle shares how discipline, storytelling, and authenticity have built her brand—and how loan officers can do the same.Michelle also gives us a behind-the-scenes look at her upcoming book, The Black Line, a metaphor-driven guide to navigating life and business with purpose, persistence, and perspective.Key Topics Discussed:What it means to truly "leverage" your social presenceWhy authenticity wins over going viralReverse engineering content to earn trust and create conversationsThe mindset shift from chasing followers to generating qualified clientsMichelle’s journey, resilience, and inspiration behind her upcoming bookConnect with Michelle:Instagram: @bermanmediasocialLinkedIn: Michelle Berman-MikelWebsite: www.bermanmediasocial.comYouTube: https://youtube.com/@michellebermanmikel?si=k7YtNcypYOlsn0gsEpisode Highlights:“Your content should make people feel like they already know you.”“Leverage is the bridge between the people you know and the people you need to meet.”“You have to earn the right to talk about mortgages.”🎙 Don’t forget to subscribe to Loan Officer Life and leave a review if this episode hits home!