Authentic Selling, 2nd Edition

How to Gain New Clients Through Connection, Caring, and Service

This completely-updated 2nd edition of the book offers an inspirational and practical guide for solopreneurs looking to grow their business in a heart-centered way. With 16 new chapters, this book helps readers create genuine and lasting connections with one's clients and prospects. Praised by readers for its easy flow and actionable advice, this book is a touchstone for anyone looking to improve their business.

Praise from readers of the 1st Edition:

I feel so alive after finishing this book! I highly recommend it to not just solopreneurs, entrepreneurs but even to freelancers who don't actually need marketing but have employers, clients, and "competitors"! – Peter Varnai

George writes in an articulate, easy flow that feels like he is talking to you. If you want to get off the salesy treadmill and create and sell from a place of authenticity, this book offers a healthy, soulful template. – Girasole (from amazon.com)

More than a book, this is a touchstone for anyone wanting to grow their business in an authentic, heart centered way. If you've been looking for a guide to show you how to create genuine, lasting, and profitable connections with your clients and prospects, look no further. – Nicole Diaz

So many business books are skewed one way or another -- they're either all philosophy/advice with nothing actionable, OR they're all step-by-step how-to without giving solid backing as to WHY we're doing it. This book gave me a perfect balance of the Why, the What, and the How of improving my connection with clients and future clients in a way that's not slimy or fake...I've already started implementing some of the dozens of action items and have already started seeing new "ideal" client contacts. – Margaret Rode