RevOps Using AI

12 Ways to Use Artificial Intelligence to Remove Friction & Fast-Track Revenue

De: Richard Blazevich

Narrado por: Virtual Voice

AI tools are everywhere, and everyone has an opinion about them. Some promise to replace your sales team. Others claim they'll write all your content in seconds. Most of the noise is hype. But buried underneath it are real, practical applications that can remove friction from every stage of your revenue operations, that is, if you know how to find them, evaluate them, and implement them the right way.

If you've been wondering how to separate the real from the hype, this book was written for you.

RevOps Using AI shows you how to apply artificial intelligence to your revenue operations using a disciplined, repeatable process that protects you from expensive mistakes. Whether you're running Salesforce, HubSpot, Microsoft Dynamics, or any other CRM platform, the AI capabilities described in this book are available to you right now, and many of them are already built into the tools you're paying for.

You'll learn these lessons through the story of Matt and his consulting team as they help three very different businesses use AI to remove friction from every stage of the customer journey. In each chapter, you'll follow this five-step process that ensures every AI decision is grounded in business need, not hype.:

• Diagnose the Problem
• Establish Criteria
• Research Options
• Select the Right Tool
• Implement

The twelve friction points span three stages of the customer journey:

Attracting Leads: Imprecise audience targeting that wastes your marketing budget. Campaign management driven by gut instinct instead of data. A content bottleneck that leaves your website invisible to search. No way to engage prospects outside business hours.

Closing Sales: Unscored leads that bury serious buyers under a pile of tire-kickers. An informal, undocumented sales process that varies by rep. A performance gap between your best salesperson and everyone else that nobody can explain. Prospects who depend entirely on your team for every piece of information.

Building Loyalty: New customers abandoned after the first sale. Established accounts that leave without warning because nobody saw the signals. Expansion revenue hiding inside your existing customer base. Happy customers who never refer anyone because nobody asks.

Each chapter delivers practical, platform-agnostic strategies you can apply immediately, whether you're a business owner, a revenue operations professional, a sales or marketing leader, or anyone responsible for making sure your company's systems support growth.

This is the third book in the RevOps Your Business series. The first book, RevOps Your Business, showed you how to build a revenue operations system. RevOps Gone Wrong showed you how to fix one. RevOps Using AI shows you how to make one smarter practically, responsibly, and with human judgment at every step.

If you're not sure where to start with AI, if you've been burned by a shiny demo that didn't deliver, or if you want to use AI to grow revenue without losing the human expertise your customers trust, start here.