What they didn't teach you about Marketing Audiolibro Por Ketan Joshi arte de portada

What they didn't teach you about Marketing

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What they didn't teach you about Marketing

De: Ketan Joshi
Narrado por: Virtual Voice
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Going to college doesn't mean that your education is complete - there is always a gap between what you learn in college, and what you apply at work. This is also true of an MBA in Marketing. You learn an awful lot of concepts, but not too much of that is immediately applicable when you start working. This book tries to fill in the gap between the curriculum and work requirements, and explains all concepts in a simple, easy to use manner. The data is presented in the form of a story, which makes it easy to absorb. This is intended for use in India, so all the stories and data are in Indian context; however the concepts remain standard marketing concepts, which would be applicable anywhere.
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