WEIGHT LOSS IS EASY
Why Most Diets Fail — and This Doesn’t
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Weight loss isn’t hard. It’s been misunderstood.
Most diets fail for the same reason: they fight human biology instead of working with it. People are told to try harder, eat less, move more, and blame themselves when the results don’t last.
In Weight Loss Is Easy, physician–scientist Harvey Jenkins, PhD, MD explains why that approach fails—and what actually works.
This is not a diet plan.
It is not a list of forbidden foods.
And it is not another motivational book.
It is a clear, evidence-based explanation of how fat loss really works, grounded in biochemistry, physiology, and basic physics.
Inside, you’ll learn:
Where fat actually goes when you lose weight
Why calorie balance is necessary—but rarely sufficient
How mitochondria, muscle, and protein determine success or failure
Why willpower fails and hunger is not a character flaw
How to assess progress without panic or guesswork
Why plateaus happen—and how to respond intelligently
What GLP-1 drugs do, what they don’t, and why they feel different
Which “cheat codes” are promising, which are dangerous, and which are hype
Why maintenance uses the same rules as weight loss
This book treats obesity and weight gain as biological problems, not moral ones. It replaces blame with understanding and frustration with clarity.
It boils down to math and biology. Period.
When the system is set up correctly, fat loss becomes predictable, sustainable—and far easier than most people have been led to believe.
If you’ve tried everything and wondered why it never lasted, this book will finally give you the answer.