The Fast Shortcut to Selling Agency Services: Part 2
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The Fast Shortcut to Selling Agency Services: Part 2
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Narrado por:
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Virtual Voice
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De:
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Jason Kanigan
Este título utiliza narración de voz virtual
If you think it is, that’s why selling feels hard.
If you run a marketing agency and sales makes you anxious, awkward, or unpredictable, this book was written for you.
Most agency founders were never taught how to sell. They rely on referrals, luck, or long explanations that feel productive but don’t reliably turn into signed clients. When deals stall, ghost, or fall apart at the invoice stage, they assume they “need to get better at closing.”
That’s the wrong diagnosis.
The Fast Shortcut to Agency Sales, Part 2 shows you what actually matters after the opening conversation. Not scripts. Not tricks. Not pressure. But how to understand what the buyer is deciding, where you are in the sales process, and what must happen next.
This to-the-point book teaches sales as situational awareness, not persuasion.
You’ll learn how to:
Tell the difference between interest and real need
Recognize when a problem is big enough to support a serious engagement
Understand why budget questions fail and what to look for instead
Read money hesitation and risk correctly
Disqualify bad-fit prospects without guilt
Know when the sale is already happening
Close naturally with a single, simple question
Make buying feel normal and collect payment without friction
Written for founders with no formal sales training, this mercifully brief and punchy book explains what experienced sellers see instinctively but rarely articulate. It gives you a clear mental map of the sales conversation so you stop guessing, stop pushing, and stop worrying about “the close.”
Part 1 taught you how to start the conversation correctly: Part 2 teaches you how to finish it calmly, confidently, and professionally. Either is a stand-alone book.
If you’re tired of awkward calls, stalled deals, and money that should have been collected but wasn’t, this book will change how you think about selling.
Sales isn’t about closing.
It’s about knowing.