How Your Customer’s, Customer: A Sales Guide for Sales from the Buyer’s Point of View

You’re not selling a product. You’re selling to someone who’s already exhausted, skeptical, and halfway to “no.”

De: Jordan Keller

Narrado por: Virtual Voice

If you’ve ever been on the receiving end of a cold email, a tone-deaf demo, or a follow-up sequence that just wouldn’t die—this book is your revenge.

How Your Customer’s Customer Buys flips the script on traditional sales advice by speaking directly from the buyer’s perspective. Written with the biting wit and surgical precision of a seasoned decision-maker, this book takes you inside the mind of the modern customer: skeptical, overloaded, and allergic to BS.

Each chapter dissects a core sales behavior—discovery calls, demos, value props, ghosting, the “close”—and shows why it fails, what buyers actually experience, and what sellers can do differently if they want to stop being ignored and start being trusted.

Whether you’re a rep who wants to stop guessing, a founder trying to make your first hires, or a revenue leader tired of sales theater, this is your anti-playbook.

Raw. Real. And actually useful.