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Arte y oficio de las relaciones públicas
- Narrado por: Patricia Vázquez Avilés
- Duración: 3 h y 42 m
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Arte y oficio de las relaciones públicas
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Resumen del Editor
Sandra Stahl es una reconocida líder de pensamiento con una amplia experiencia, tanto en Relaciones Públicas como en campañas de estrategias en comunicación y conectividad entre los asistentes a seminarios y congresos. Escribe para varias revistas como AdAge, La semana en las Relaciones Públicas, Mujeres Emprendedoras, entre otras.
Desde 2003 ha elaborado estrategias y campañas de comunicación para empresas multinacionales de todos los tamaños, hasta ONGs, instituciones académicas y en su propia agencia global de comunicaciones, en los puestos corporativos y como cofundadora de Jacobstahl.
Sus clientes y colegas la consideran una persona muy valiosa por su creatividad y sus conocimientos con los que aporta soluciones de comunicación. También por su capacidad para convertir los asuntos complejos en cuestiones manejables. Sandra es profesora en el programa de posgrado de Marca y Comunicaciones Integradas, en la Universidad de la ciudad de Nueva York.
Reseñas de la Crítica
Arte y oficio de las Relaciones Públicas es un manual de lectura obligada para cualquier persona que esté considerando estudiar esta carrera. También es una valiosa guía de recursos en el área de comunicaciones. Planeo utilizar varios ejemplos que extraje de ahí para enseñar, reforzar y revitalizar a mi propio personal. Escucha este audiolibro y aprende de una de las grandes expertas en Relaciones Públicas.
-- Susan Flinn Cobian, presidenta de Salud HYC
Sandra conoce estratégicamente las Relaciones Públicas por dentro y por fuera, y también sabe cómo hacer que lleguen a buen fin. Este audiolibro no sólo es una excelente introducción para aquellos que son nuevos en RP, sino que tiene muchos conocimientos para el profesional experimentado. Lo recomiendo de todo corazón.
-- Chip Walker, Director de Estrategia de Marca, Bloomberg Media
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