Around the Startup in 80 Mistakes

How to Think Differently, Ignore the Rules, and Build Something Out of Absolutely Nothing

Around the Startup in 80 Mistakes: How to Think Differently, Ignore the Rules, and Build Something Out of Absolutely Nothing is a hilariously honest field guide for anyone who’s ever had a “great idea” — and then watched it spiral into a caffeine-fueled, anxiety-drenched adventure in capitalism.

Written in a witty, self-effacing style, this book peels back the shiny veneer of startup life to reveal what’s really underneath: confusion disguised as strategy, optimism powered by coffee, and a heroic amount of winging it.

From brainstorms full of hot air to business plans nobody reads, from “Uber for Everything” pitches to HR departments that think “be cool” is a policy, each chapter dives into one of the 80 beautifully avoidable mistakes every founder makes — usually twice.

You’ll laugh, cringe, nod in painful recognition, and maybe even feel a bit better about your own spectacular missteps. Because at the end of the day, entrepreneurship isn’t about perfection — it’s about surviving your own ideas long enough to make them real.

Whether you’re a startup founder, a freelancer, or just someone who’s ever had a wild dream over a bad coffee, this book reminds you that everyone’s making it up as they go along — and that’s exactly how it’s supposed to be.