Aristotle's Guide to Self-Persuasion

How Ancient Rhetoric Can Help You Change Your Life

De: Jay Heinrichs

Narrado por: Jay Heinrichs

Brought to you by Penguin.

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing

Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones.
Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

© Jay Heinrichs 2025 (P) Penguin Audio 2025

Reseñas de la Crítica

Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable

Combining cogent philosophical explanations with entertaining examples from popular culture (including how Taylor Swift and Muhammad Ali used the power of persuasion), Heinrichs provides . . . a spirited and innovative application of an ancient Greek art

I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing. And then came this new book. I again gasped with new insight, but this time I was called to a more difficult challenge: how to persuade myself to live my best life. And Heinrichs, a teacher for the ages, gave me the tools. Astounding (Peter Heller)

Jay Heinrichs is a witty guide to the lost art of self-persuasion, using the power of words to become our best selves. This book is a treasure (Florence Williams)

I’ve never read a smart book that was this funny or a funny book that was this smart (Regina Barreca)

Jay Heinrichs turns the self-help genre upside down with Aristotle’s Guide to Self-Persuasion. From coping with shame to navigating through change, love, and ego, this thought-provoking book probes into every aspect of our modern lives and is relatable to every one of us, on every page (Diana Nyad)

Through clear explication of the rhetorical tools that are available to us, coupled with engaging anecdotes involving a diverse set of characters from Cicero to Taylor Swift and ‘the Dude,’ Heinrichs inspires readers to discover how they can use the power of words to transform both themselves and their world (Bishop Michael Curry)