AI for Profitable Product Marketing

De: Dekker Fraser

Narrado por: John Tewfik

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT. AI does customer research and makes serious decisions like who to target and how to maximize profits. If you don’t want to lose your job and your profits, you have to adapt. And there’s a new way to do this without getting overwhelmed with all the new AI applications.

I was a Global Product Marketing Manager for Sony PlayStation. I did product marketing for two Google-affiliated startups, and for an Intuit partner in Silicon Valley. I have an MBA from Philip Kotler’s Kellogg School of Management, and I have over 1 million enrollments in my courses. My name is Dekker Fraser, and welcome to AI for Profitable Product Marketing.

This book breaks down the five key applications for AI in product marketing:

• AI for profitable targeting.
• AI for marketing communications–this is where generative AI like ChatGPT fit.
• AI for market research.
• AI for sales enablement.
• AI problems, productivity & personalization.

I also have a bonus section that summarizes key AI insights from Harvard and other top resources. I’ll show you cutting-edge tools like Elsa, a marketing assistant that identifies who your buyers are, their exact buying criteria, and how to acquire them with step-by-step plans. AI is quickly picking up speed and there’s a lot of money to be made quickly before everyone else catches on.

Act now. Download this audiobook. Reap the profits immediately!

©2024 Dekker Fraser (P)2024 Dekker Fraser

A Treasure Trove of AI Insights

The author does an excellent job of explaining the potential of AI in marketing. The case studies and tool recommendations are practical and well-researched. It’s one of the most insightful books I’ve read on the subject

Perfect for Beginners and Experts

Whether you're new to AI or already dabbling, this book delivers value. The five key applications of AI are well-structured, and the bonus section offers excellent insights from top institutions. It’s a must-read if you’re serious about profitable marketing

Boost Your Marketing Profits with AI

This book makes AI easy to understand and implement. I particularly loved the section on marketing communications and ChatGPT. Dekker’s approach is practical and profit-focused. I feel more confident using AI in my daily marketing tasks

Marketing Wisdom for the AI Era

Dekker Fraser has outdone himself with this book. It bridges the gap between traditional marketing and AI, offering practical ways to integrate AI into daily tasks. The market research insights were my favorite part. A highly valuable resource

From Obsolete to Cutting-Edge

This book was a wake up call for me. Manual methods of marketing are truly a thing of the past. Dekker Fraser’s insights on personalization and productivity are invaluable. If you’re serious about marketing, this is a must-have