AI for Profitable Product Marketing

De: Dekker Fraser

Narrado por: John Tewfik

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT. AI does customer research and makes serious decisions like who to target and how to maximize profits. If you don’t want to lose your job and your profits, you have to adapt. And there’s a new way to do this without getting overwhelmed with all the new AI applications.

I was a Global Product Marketing Manager for Sony PlayStation. I did product marketing for two Google-affiliated startups, and for an Intuit partner in Silicon Valley. I have an MBA from Philip Kotler’s Kellogg School of Management, and I have over 1 million enrollments in my courses. My name is Dekker Fraser, and welcome to AI for Profitable Product Marketing.

This book breaks down the five key applications for AI in product marketing:

• AI for profitable targeting.
• AI for marketing communications–this is where generative AI like ChatGPT fit.
• AI for market research.
• AI for sales enablement.
• AI problems, productivity & personalization.

I also have a bonus section that summarizes key AI insights from Harvard and other top resources. I’ll show you cutting-edge tools like Elsa, a marketing assistant that identifies who your buyers are, their exact buying criteria, and how to acquire them with step-by-step plans. AI is quickly picking up speed and there’s a lot of money to be made quickly before everyone else catches on.

Act now. Download this audiobook. Reap the profits immediately!

©2024 Dekker Fraser (P)2024 Dekker Fraser

Marketing Wisdom for the AI Era

Dekker Fraser has outdone himself with this book. It bridges the gap between traditional marketing and AI, offering practical ways to integrate AI into daily tasks. The market research insights were my favorite part. A highly valuable resource

A Treasure Trove of AI Insights

The author does an excellent job of explaining the potential of AI in marketing. The case studies and tool recommendations are practical and well-researched. It’s one of the most insightful books I’ve read on the subject

Perfect for Beginners and Experts

Whether you're new to AI or already dabbling, this book delivers value. The five key applications of AI are well-structured, and the bonus section offers excellent insights from top institutions. It’s a must-read if you’re serious about profitable marketing

Boost Your Marketing Profits with AI

This book makes AI easy to understand and implement. I particularly loved the section on marketing communications and ChatGPT. Dekker’s approach is practical and profit-focused. I feel more confident using AI in my daily marketing tasks

A Wake-Up Call for Marketers

The author doesn’t sugarcoat the reality: adapt or get left behind. This book is perfect for marketers who feel intimidated by AI but know they need to embrace it. The tools and strategies discussed are practical and easy to follow

Must-Read for Modern Marketers

This book is a game-changer for anyone in product marketing. It not only explains how AI is reshaping the field but also provides actionable steps to integrate AI into your workflow. I especially loved the breakdown of AI tools like Elsa, which simplifies targeting and research. Highly recommended for staying ahead in the marketing world

A Treasure Trove of Marketing Tools

The tools and techniques in this book are pure gold. Dekker Fraser explains how to use AI for customer targeting, communication, and sales enablement. His real-world examples make it easy to apply. Highly recommend it to marketers at all levels

Review 8: Makes AI Less Intimidating

AI can be overwhelming, but this book breaks it down into manageable chunks. The strategies for market research and sales enablement are practical and immediately usable. A must-read for marketers who want to stay relevant

From Obsolete to Cutting-Edge

This book was a wake up call for me. Manual methods of marketing are truly a thing of the past. Dekker Fraser’s insights on personalization and productivity are invaluable. If you’re serious about marketing, this is a must-have

Perfect for Beginners and Experts Alike

Whether you're new to AI or experienced in marketing, this book delivers. The clear explanations and examples make AI approachable. The emphasis on profitability is a refreshing perspective. I’m already seeing results in my campaigns