A Branded World

Adventures in Public Relations and the Creation of Superbrands

De: Michael Levine

Narrado por: Lloyd James

Duración: 10 h y 22 m

Resumen del Editor

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

©2003 Michael Levine (P)2003 Blackstone Audiobooks

A demystifying how-to book

A comprehensive and fascinating look at the complex business of branding. Both theoretical and practical, yet easily comprehended.

Filled with anecdotes and examples of people and products and events that the listener can recall or recognize, if not visualize. It maintains a focus on the process, not the product.

Met my requirements and expectations.

A Branded World

A must read for anyone who provides a service for profit.

Not a bad intro into Branding

I thought this book was a nice introduction into branding. I liked the ice cream example he used to frame his ideas. He never offered ground breaking ideas, but I like how he blends PR, Marketing, and advertising. Narration was easy to listen to.

Would not recommend it

Is there anything you would change about this book?

The narrator.

What was most disappointing about Michael Levine’s story?

Overall, the story wasn't bad.

Who would you have cast as narrator instead of Lloyd James?

Michael Levine himself or Malcolm Gladwell.

Did A Branded World inspire you to do anything?

Only to stop listening to the book.

Any additional comments?

I did not enjoy this book. The narrator was annoying with dramatic pauses in the wrong places causing confusion rather than effect. He also spoke too fast. I can’t say I would recommend it.

Awesome Book

Awesome book. I have listened to parts more then once. This book really helps you understand branding and what a brand is.

Unless you are in PR.....

I would skip this book. The author is clearly deep rooted in PR, so sooner or later everything goes back to PR. How PR is great, how PR builds brands, how PR helped his Hollywood client. This is one long and boring book only a PR man could love.