7DEA Series
Apple Inc. An Ethical Audit Under the Seven Directives
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Power shapes the modern world quietly—through design, defaults, and invisible systems that govern daily life.
Apple Inc.: An Ethical Audit Under the Seven Directives is a rigorous, deeply reasoned examination of how one of the most influential companies on Earth exercises that power, and what its choices mean for human dignity, autonomy, and the future of technology.
This book applies the Seven Directives Ethical Analyzer (7DEA), a structured moral framework that places the protection of human life and dignity above profit, efficiency, or innovation for its own sake. Rather than relying on scandal, speculation, or adversarial critique, it delivers a disciplined ethical audit of Apple’s architecture, policies, artificial intelligence strategy, platform governance, and global operations. The result is a rare work that moves beyond description into normative judgment, asking not only what Apple does, but what it must do to remain ethically legitimate at civilizational scale.
Written with clarity and intellectual authority, the book introduces original concepts such as quiet power, benevolent opacity, and design as moral governance, revealing how ethical outcomes are shaped long before harm becomes visible. It concludes with a consolidated ethical score, forward-looking risk projections, and concrete strategic recommendations that demonstrate how ethical leadership can be institutionalized rather than improvised.
This book is for:
Technology leaders and product designers shaping large-scale systems
Policymakers and regulators seeking principled evaluation tools
Ethicists, scholars, and students of AI ethics and digital governance
Executives and investors concerned with long-term legitimacy and trust
Readers who want serious, non-sensational analysis of Big Tech power
What makes this book different
A clear ethical hierarchy, not a checklist or opinion piece
Deep analysis of design decisions as moral decisions
A reusable framework applicable beyond Apple and beyond this moment
Balanced judgment that recognizes restraint while naming unresolved risk
Apple Inc.: An Ethical Audit Under the Seven Directives is not an attack, a defense, or a manifesto. It is a mature ethical reckoning with power exercised quietly—and a blueprint for how technology can remain aligned with human dignity in the decades ahead.
Open the book. Examine the framework. Decide what ethical leadership should mean when power is invisible but absolute.