-
100 Secrets de Copywriting. Comment écrire pour vendre et écrire pour le web
- Narrado por: Seth Shannon
- Duración: 1 h y 38 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
100 Secrets de Copywriting. Comment écrire pour vendre et écrire pour le web
Compra ahora por US$6.02
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del Editor
Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat.
Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.
Ce guide pratique s'adresse aux blogueurs, entrepreneurs et rédacteurs web, responsables marketing, et plus largement à tous ceux qui ont besoin de vendre plus, à l'aide de l'écrit.
Voici par exemple quelques "secrets de copywriting" présentés :
- Portez une conviction forte, personne ne peut copier ce que vous êtes ;
- Personne n'achète sans "Pourquoi" ;
- Parlez toujours à une personne précise ;
- Utilisez le modèle du Pont ;
- Travaillez les bénéfices plus que le contenu de vos produits ;
- L'élément qui double les taux de conversion des titres.
Vous recherchez plus de conversions, et plus de ventes ? Alors vous allez aimer ce livre dont l'objectif est de donner des conseils concrets pour améliorer vos e-mails, vos pages de ventes, vos publicités, vos vidéos ...
Olivier Morel, expert du digital et du e-commerce est le fondateur de Publier son Livre, où il a coaché de nombreux auteurs à l'écriture persuasive, et a pu préparer ce livre sur le copywriting en français.
Relacionado con este tema
-
This Is Not a Game with Marc Fennell
- De: Marc Fennell
- Narrado por: Marc Fennell
- Duración: 3 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 8
-
Narración:4.5 out of 5 stars 7
-
Historia4.5 out of 5 stars 7
This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
-
5 out of 5 stars
-
WOW!
- De pondo en 05-09-24
De: Marc Fennell
-
Superintelligence
- Paths, Dangers, Strategies
- De: Nick Bostrom
- Narrado por: Napoleon Ryan
- Duración: 14 h y 17 m
- Versión completa
-
General4 out of 5 stars 4,274
-
Narración:4 out of 5 stars 3,694
-
Historia4 out of 5 stars 3,655
Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.
-
5 out of 5 stars
-
Colossus: The Forbin Project is coming
- De Gary en 09-12-14
De: Nick Bostrom
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 1,230
-
Narración:4.5 out of 5 stars 1,045
-
Historia4.5 out of 5 stars 1,031
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
3 out of 5 stars
-
Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
-
The Grid
- The Fraying Wires Between Americans and Our Energy Future
- De: Gretchen Bakke
- Narrado por: Emily Caudwell
- Duración: 11 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 1,298
-
Narración:4.5 out of 5 stars 1,118
-
Historia4.5 out of 5 stars 1,115
The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
-
2 out of 5 stars
-
A disappointment
- De Ronald en 09-24-16
De: Gretchen Bakke
-
Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- De: Nicholas Kardaras PhD
- Narrado por: Jonathan Davis
- Duración: 11 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 276
-
Narración:4.5 out of 5 stars 238
-
Historia4.5 out of 5 stars 238
In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
-
1 out of 5 stars
-
Fear Mongering - a modern day Mazes and Monsters
- De Veronica en 11-03-20
-
Doom Guy
- Life in First Person
- De: John Romero
- Narrado por: John Romero
- Duración: 17 h y 4 m
- Versión completa
-
General5 out of 5 stars 229
-
Narración:5 out of 5 stars 190
-
Historia5 out of 5 stars 190
Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.
-
5 out of 5 stars
-
Intimate stories of gaming history in First Person
- De Emyli en 07-28-23
De: John Romero
-
This Is Not a Game with Marc Fennell
- De: Marc Fennell
- Narrado por: Marc Fennell
- Duración: 3 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 8
-
Narración:4.5 out of 5 stars 7
-
Historia4.5 out of 5 stars 7
This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
-
5 out of 5 stars
-
WOW!
- De pondo en 05-09-24
De: Marc Fennell
-
Superintelligence
- Paths, Dangers, Strategies
- De: Nick Bostrom
- Narrado por: Napoleon Ryan
- Duración: 14 h y 17 m
- Versión completa
-
General4 out of 5 stars 4,274
-
Narración:4 out of 5 stars 3,694
-
Historia4 out of 5 stars 3,655
Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.
-
5 out of 5 stars
-
Colossus: The Forbin Project is coming
- De Gary en 09-12-14
De: Nick Bostrom
-
YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 1,230
-
Narración:4.5 out of 5 stars 1,045
-
Historia4.5 out of 5 stars 1,031
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
-
3 out of 5 stars
-
Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
-
The Grid
- The Fraying Wires Between Americans and Our Energy Future
- De: Gretchen Bakke
- Narrado por: Emily Caudwell
- Duración: 11 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 1,298
-
Narración:4.5 out of 5 stars 1,118
-
Historia4.5 out of 5 stars 1,115
The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
-
2 out of 5 stars
-
A disappointment
- De Ronald en 09-24-16
De: Gretchen Bakke
-
Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- De: Nicholas Kardaras PhD
- Narrado por: Jonathan Davis
- Duración: 11 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 276
-
Narración:4.5 out of 5 stars 238
-
Historia4.5 out of 5 stars 238
In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
-
1 out of 5 stars
-
Fear Mongering - a modern day Mazes and Monsters
- De Veronica en 11-03-20
-
Doom Guy
- Life in First Person
- De: John Romero
- Narrado por: John Romero
- Duración: 17 h y 4 m
- Versión completa
-
General5 out of 5 stars 229
-
Narración:5 out of 5 stars 190
-
Historia5 out of 5 stars 190
Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.
-
5 out of 5 stars
-
Intimate stories of gaming history in First Person
- De Emyli en 07-28-23
De: John Romero
-
Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
- De: Jason McDonald PhD
- Narrado por: Michael Goodrick
- Duración: 14 h y 37 m
- Versión completa
-
General4 out of 5 stars 101
-
Narración:4 out of 5 stars 85
-
Historia4 out of 5 stars 84
Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....
-
5 out of 5 stars
-
Great SM Reference
- De Anne en 12-31-18
-
Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
- De: Kathleen Hale
- Narrado por: Therese Plummer
- Duración: 9 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 362
-
Narración:4.5 out of 5 stars 320
-
Historia4.5 out of 5 stars 320
On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
-
3 out of 5 stars
-
Excellent narration
- De Pink Amy en 08-21-22
De: Kathleen Hale
-
Hackers: Heroes of the Computer Revolution
- 25th Anniversary Edition
- De: Steven Levy
- Narrado por: Mike Chamberlain
- Duración: 20 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 1,931
-
Narración:4.5 out of 5 stars 1,709
-
Historia4.5 out of 5 stars 1,705
Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.
-
5 out of 5 stars
-
Remember Why You Got Into Computing
- De Dan Collins en 07-01-16
De: Steven Levy
-
Recoding History: Audacious Women Who Shaped Our Digital World
- De: Treefort Media
- Narrado por: Reshma Saujani
- Duración: 4 h y 48 m
- Grabación Original
-
General4.5 out of 5 stars 23
-
Narración:5 out of 5 stars 20
-
Historia5 out of 5 stars 20
Recoding History: The Audacious Women Who Shaped Our Digital World is an immersive look into the lives of some of computer history's most ingenious and audacious women. Pulling from the Computer History Museum’s archives and hosted by Reshma Saujani, the founder of Girls Who Code, listeners will learn and laugh along with these great minds as they recount their stories in their own words.
-
5 out of 5 stars
-
Breaking the Glass Ceiling
- De Dt en 03-03-24
De: Treefort Media
-
The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- De: Marc Levinson
- Narrado por: Adam Lofbomm
- Duración: 12 h y 20 m
- Versión completa
-
General4.5 out of 5 stars 662
-
Narración:4.5 out of 5 stars 536
-
Historia4.5 out of 5 stars 539
In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
-
4 out of 5 stars
-
Fascinating Topic sometimes lost in minutiae
- De zombie64 en 07-15-14
De: Marc Levinson
-
Prediction Machines
- The Simple Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: LJ Ganser
- Duración: 7 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 1,270
-
Narración:4.5 out of 5 stars 1,089
-
Historia4 out of 5 stars 1,086
Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
-
3 out of 5 stars
-
Not sure what I was expecting, but underwhelmed
- De William J Brown en 09-27-18
De: Ajay Agrawal, y otros
-
Tesla
- Inventor of the Electrical Age
- De: W. Bernard Carlson
- Narrado por: Allan Robertson
- Duración: 16 h y 11 m
- Versión completa
-
General4 out of 5 stars 353
-
Narración:4.5 out of 5 stars 304
-
Historia4 out of 5 stars 303
Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.
-
5 out of 5 stars
-
A detailed examination of Tesla's work
- De Jean en 02-01-14
-
You Are Here
- From the Compass to GPS, the History and Future of How We Find Ourselves
- De: Hiawatha Bray
- Narrado por: Jonathan Yen
- Duración: 10 h y 28 m
- Versión completa
-
General4 out of 5 stars 135
-
Narración:4.5 out of 5 stars 115
-
Historia4 out of 5 stars 117
The story of the rise of modern navigation technology, from radio location to GPS—and the consequent decline of privacy. What does it mean to never get lost? You Are Here examines the rise of our technologically aided era of navigational omniscience—or how we came to know exactly where we are at all times. Filled with tales of scientists and astronauts, inventors and entrepreneurs, You Are Here tells the story of how humankind ingeniously solved one of its oldest and toughest problems—only to herald a new era in which it’s impossible to hide.
-
4 out of 5 stars
-
I'm here - do you care
- De Nicholas E. Ertz en 04-13-14
De: Hiawatha Bray
-
The Complete Software Developer's Career Guide
- How to Learn Programming Languages Quickly, Ace Your Programming Interview, and Land Your Software Developer Dream Job
- De: John Sonmez
- Narrado por: John Sonmez
- Duración: 20 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 1,001
-
Narración:4.5 out of 5 stars 878
-
Historia4.5 out of 5 stars 866
Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
-
2 out of 5 stars
-
The Complete Bro-grammer's Career Guide
- De Leels en 09-18-19
De: John Sonmez
-
The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,418
-
Narración:4.5 out of 5 stars 1,015
-
Historia4.5 out of 5 stars 1,014
Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
-
5 out of 5 stars
-
Great Read
- De Roy en 11-12-10
De: Tim Wu
-
Algorithms of Oppression
- How Search Engines Reinforce Racism
- De: Safiya Umoja Noble
- Narrado por: Shayna Small
- Duración: 6 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 374
-
Narración:4.5 out of 5 stars 317
-
Historia4.5 out of 5 stars 315
Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
-
5 out of 5 stars
-
Read this book. Tell everyone you know about it.
- De Joshua Daniel-Wariya en 06-06-19
-
Super Pumped
- The Battle for Uber
- De: Mike Isaac
- Narrado por: Holter Graham, Mike Isaac
- Duración: 12 h y 52 m
- Versión completa
-
General4.5 out of 5 stars 1,927
-
Narración:4.5 out of 5 stars 1,610
-
Historia4.5 out of 5 stars 1,604
A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
-
2 out of 5 stars
-
A forced narrative and a bad version of Bad Blood
- De Benji en 09-09-19
De: Mike Isaac