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Resumen del Editor
●伝わるだけじゃ意味がない!
相手に話が伝わったからと言って、ビジネス現場では実際に
相手が動いてくれなければ意味がありません。
値引き交渉のシーンでは、「値引きをお願いしたい」と伝わるだけでは
成果とはなりません。実際に相手に値引きをしてもらって初めて、成果となるのです。
本書は「伝える」「伝わる」からさらに踏み込み、
「伝わった結果、相手が“期待以上”に動いてくれる」をゴールとします。
値引き交渉であれば、3%の値引きを期待していたところ、
相手から5%の値引きを提案してくれるところを目指すのです。
いつの間にか周りがどんどん動いて仕事の成果が上がっていく、
伝え方をご紹介します。
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