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ストーリーマーケティングの教科書
- 集客・セールス・ファン化に使えるストーリーテリングの本質
- Narrado por: アポロ
- Duración: 3 h y 4 m
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ストーリーマーケティングの教科書
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Resumen del Editor
このような言葉を一度は耳にしたことがあると思います。
しかし、それ以上のことは教えてくれない。
せいぜい「ヒーローズジャーニーという型がある」といった情報止まりです。
そのため、「自分でストーリーが書けない」という人は多いです。
過去の僕自身もそうでした。
大切なのはストーリーマーケティングの原理原則を理解すること。
本質さえ理解していれば、型に当てはめなくもストーリーは作れるからです。
本書ではビジネスシーンにおけるストーリーの作り方・伝え方についてかいつまんでお話しします。
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