-
コンセプトのつくり方 たとえば商品開発にも役立つ電通の発想法
- Narrado por: 早川 諄
- Duración: 2 h y 16 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
コンセプトのつくり方 たとえば商品開発にも役立つ電通の発想法
Compra ahora por US$11.59
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del Editor
電通の現役クリエイティブ・ディレクターが明かす、実践的クリエイティブ発想法。 大きな成果を得るためには、常識を覆す「コンセプト」が必要だ。そしてそれは、客観的な事実をどれだけ論理的に突き詰めても、つくることはできない。ロジカル・シンキングに代わる、新しい思考の方法論が必要だ。そこで本書は、脳みそだけでなく身体的な経験や直感までをも駆使する、いわば「身体的思考法」を提案する。クリエイターが広告キャンペーン開発に使っているアプローチを応用すれば、新商品開発だって、ブランド構築だって、経営戦略の策定だって、「その手があったか！」になるだろう。さあ、機能するコンセプトをつくって、イノベーションを実現しよう！
Más títulos del mismo
Relacionado con este tema
-
The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 40,567
-
Narración:4.5 out of 5 stars 33,549
-
Historia4.5 out of 5 stars 33,130
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- De Fred271 en 12-31-19
De: Sun Tzu
-
Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
-
General5 out of 5 stars 28,340
-
Narración:5 out of 5 stars 25,321
-
Historia5 out of 5 stars 25,230
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
-
5 out of 5 stars
-
He did it again!
- De Christian C. en 12-06-22
De: David Goggins
-
The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
-
General4.5 out of 5 stars 5,808
-
Narración:5 out of 5 stars 5,118
-
Historia4.5 out of 5 stars 5,075
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
2 out of 5 stars
-
Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 7,249
-
Narración:4.5 out of 5 stars 6,004
-
Historia4.5 out of 5 stars 5,924
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 3,580
-
Narración:5 out of 5 stars 3,087
-
Historia5 out of 5 stars 3,071
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- De Chris Love en 11-28-20
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 8,238
-
Narración:4.5 out of 5 stars 7,096
-
Historia4.5 out of 5 stars 7,064
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
5 out of 5 stars
-
Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
-
The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 40,567
-
Narración:4.5 out of 5 stars 33,549
-
Historia4.5 out of 5 stars 33,130
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- De Fred271 en 12-31-19
De: Sun Tzu
-
Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
-
General5 out of 5 stars 28,340
-
Narración:5 out of 5 stars 25,321
-
Historia5 out of 5 stars 25,230
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
-
5 out of 5 stars
-
He did it again!
- De Christian C. en 12-06-22
De: David Goggins
-
The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
-
General4.5 out of 5 stars 5,808
-
Narración:5 out of 5 stars 5,118
-
Historia4.5 out of 5 stars 5,075
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
2 out of 5 stars
-
Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
-
Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 7,249
-
Narración:4.5 out of 5 stars 6,004
-
Historia4.5 out of 5 stars 5,924
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 3,580
-
Narración:5 out of 5 stars 3,087
-
Historia5 out of 5 stars 3,071
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- De Chris Love en 11-28-20
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 8,238
-
Narración:4.5 out of 5 stars 7,096
-
Historia4.5 out of 5 stars 7,064
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
5 out of 5 stars
-
Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
-
General5 out of 5 stars 3,118
-
Narración:4.5 out of 5 stars 2,612
-
Historia5 out of 5 stars 2,577
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 5,721
-
Narración:5 out of 5 stars 5,042
-
Historia4.5 out of 5 stars 5,039
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
1 out of 5 stars
-
Lost confidence in author
- De Amazon Customer en 07-11-20
-
Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
-
General4.5 out of 5 stars 1,184
-
Narración:4.5 out of 5 stars 1,147
-
Historia4 out of 5 stars 1,146
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
3 out of 5 stars
-
Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
-
Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 8 h y 56 m
- Versión completa
-
General4 out of 5 stars 1,808
-
Narración:4.5 out of 5 stars 1,636
-
Historia4 out of 5 stars 1,634
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
-
1 out of 5 stars
-
really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
-
General5 out of 5 stars 18,805
-
Narración:5 out of 5 stars 16,183
-
Historia5 out of 5 stars 16,043
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
5 out of 5 stars
-
Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
-
The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 4,025
-
Narración:4.5 out of 5 stars 3,383
-
Historia4.5 out of 5 stars 3,357
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
-
5 out of 5 stars
-
Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
-
Hard Times Create Strong Men
- Why the World Craves Leadership and How You Can Step Up to Fill the Need
- De: Stefan Aarnio
- Narrado por: Stefan Aarnio
- Duración: 16 h y 13 m
- Versión completa
-
General4.5 out of 5 stars 1,933
-
Narración:4.5 out of 5 stars 1,662
-
Historia4.5 out of 5 stars 1,643
What does it mean to be a man in the modern world? Throughout history, being a man has meant different things. Maybe being a man was about being a good hunter, or a good soldier, a good businessman, or maybe good with women. Hard Times Create Strong Men examines what it means to be a man in the modern world relative to money, sex, religion, and politics. This audiobook examines what worked and what doesn’t work based on proven history instead of feelings.
-
2 out of 5 stars
-
The first half is pretty good, the second half...
- De Daniel Lee en 07-09-20
De: Stefan Aarnio
-
Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 3,860
-
Narración:4.5 out of 5 stars 3,239
-
Historia4.5 out of 5 stars 3,214
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
-
3 out of 5 stars
-
If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
-
Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
-
General4.5 out of 5 stars 42,298
-
Narración:4.5 out of 5 stars 36,443
-
Historia4.5 out of 5 stars 36,275
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
-
2 out of 5 stars
-
Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
-
The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- De: Patrick M. Lencioni
- Narrado por: Stephen Hoye
- Duración: 5 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 6,450
-
Narración:4.5 out of 5 stars 5,525
-
Historia4.5 out of 5 stars 5,501
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
-
3 out of 5 stars
-
Lot of talk about a simple concept
- De Andrea en 09-05-16
-
Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
-
General4 out of 5 stars 414
-
Narración:4 out of 5 stars 395
-
Historia4 out of 5 stars 395
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
-
4 out of 5 stars
-
Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
-
Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- De: Gino Wickman, Mark C. Winters
- Narrado por: Mark C. Winters
- Duración: 4 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 1,935
-
Narración:4.5 out of 5 stars 1,597
-
Historia4.5 out of 5 stars 1,583
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
-
4 out of 5 stars
-
Real world advice
- De Ricci El Idrissi en 09-05-16
De: Gino Wickman, y otros