Let’s cut the crap. You’re here because you’re sick of it. Sick of sucking wind just from tying your own damn shoelaces. Sick of that micro-panic at a client dinner when you have to stand up, frantically trying to yank your belt tight so your pants don’t drop. Sick of being the guy on the airplane who has to ask for the “ribbon of shame”—the seatbelt extender—feeling like oversized cargo.

My name is Rick Morgan. I’m a 48-year-old IT project manager. A year ago, I was a 270-pound walking disaster. My life was a daily grind of small humiliations. I heard all that trendy body-positivity bullshit—“Love yourself as you are”—and almost bought it. What a perfect excuse to keep slowly killing myself. Love my aching knees? Love getting winded from walking up a flight of stairs? That’s not self-love. That’s signing off on a shorter, shittier life. That’s agreeing to a body-positive coffin in size XXXL. So fuck that noise.

And let me tell you something they’ll never admit: it’s not your fault.

You’ve been drowning in bullshit from every fitness influencer, keto guru, and Instagram “expert” with a supplement line to sell. They feed you a mountain of complicated, contradictory nonsense—eat this, not that; fast for this long—all designed to make you fail so you’ll come back and buy their next magic powder. They’ve turned weight loss into a nightmare because a confused customer is a repeat customer.

I got so pissed off at the lies, I treated my body like a project that needed a logical plan. I spent hundreds of hours digging past the gurus and going straight to the real, boring science—the stuff that’s been proven for decades but is buried in academic jargon. I took all that complicated, proven crap and turned it into a simple, step-by-step plan a regular guy could actually stick to without losing his mind.

This book is that plan.

This isn’t a diet. It’s a damn instruction manual for your own body, written by an engineer, not a collection of crap inspirational quotes. There’s no magic and no bullshit. There’s only one law that matters, and I’ll say it right now: STOP LYING TO YOURSELF. IT’S FUCKING MATH.

Your body isn’t a mystery; it’s a bank account. Calories are dollars. I’ll show you the simple accounting that forces your body to pull from its savings account—the fat on your gut. Inside, you’ll get:

⚔️ A No-BS Plan of Attack: Clear orders on WHAT to eat, HOW MUCH, and WHEN. No guesswork.

⚔️ The Protein Playbook: How to eat like a man and build armor for your muscles so you burn fat, not your own engine.

⚔️ The Beer Protocol: Yeah, you heard me. I’ll show you how to budget for a cold one and still lose weight. This is a plan for the real world.

⚔️ A Survival Guide for the Trenches: How to handle office parties, business trips, and your mother-in-law’s apple pie without surrendering.

⚔️ The Home Arsenal: A full battle plan for strength training you can do in your basement with almost no gear. No more paying for a gym membership you never use.

I used this exact plan to drop 60 pounds. Sixty pounds. That’s the weight of an eight-year-old kid. I was carrying a child on my back. Every. Single. Day. Now, I can play with my actual kids instead of being a wheezing spectator on the sidelines of their lives. I can take the stairs without planning it like an Everest expedition.

If you’re looking for sweet promises and a shoulder to cry on, do us both a favor and keep scrolling. This isn't for you. But if you’re ready to stop making excuses, stop falling for the lies, and finally take back control with a plan that actually works for a guy with a real life, then turn the page.

The nonsense is over. Let’s get to work.