The world of sales can be complicated, but it is vital to just about everything you do or want to achieve. From learning how to sell your own skills to promoting the products or services your employer offers to protecting yourself from people selling scams, knowing how sales works can open up a lot of doors and save you a lot of trouble.
These sales podcasts will teach you some of the most important things you need to know about sales. Whether you work in sales or simply want to sell and buy smarter, you'll find plenty of sound advice from industry experts who will teach you strategies for improving your sales skills and avoiding critical mistakes when dealing with a client—or avoiding disreputable salespeople who only want to take advantage of you.
Sellers tend to have a reputation as bullying, insensitive, and willing to do anything to force someone into a deal they don't necessarily want. Jason Marc Campbell, host of Selling with Love, will show you how to succeed at selling without sacrificing your principles. Aimed at small business owners, his interviews with marketing experts and entrepreneurs demonstrate the power of authenticity in selling.
Hosted by a team of financial journalists and business reporters, NPR's Planet Money provides a wealth of examples about how sales works in a variety of different settings. You can find episodes about the crypto crash, how advertisements for Geico auto insurance have changed sales forever, and how the National Rifle Association has so successfully sold their controversial policies in the face of increasing gun violence. Informative and engaging, Planet Money helps listeners understand why sales matters and how its principles apply in the real world.
Social selling—or using social media to promote and sell products—is an increasingly important part of every seller's repertoire. Kristen Boss is the CEO and creator of The Social Selling Academy, and her podcast is dedicated to teaching listeners her methods and mindset for success in today's online space. Weekly episodes cover everything from setting the right goals to developing the discipline of habits, from managing stress to acknowledging the amount of effort it really takes to see results.
The key to closing a sale is to display confidence in yourself and your product, even if you're quaking in your metaphorical boots. Eileen Wilder, host of The Confident Closer®, gives you all the tools you need to persuade others that you and whatever you want to sell are worth their time and money. She offers tips on how to increase your rate without losing customers, express yourself clearly, and avoid gimmicks that will turn off potential buyers.
Not just for comedians and actors, improvisation is a very useful skill for a seller to have—but it takes practice to master. On The Power of Improv Thinking, Broadway alum and improv impresario Anthony Veneziale explains how improv can help anyone feel less self-conscious and more confident. Drawing on insights from neuroscientists, this six-part Audible Original podcast guides you through how improv works and how to apply it to your professional life, including sales.
Sales is a business, and sellers are in it for the same reason as any other worker—to make money. On The Sales Evangelist, Donald Kelly focuses on helping sellers close bigger and better deals by taking advantage of the latest techniques and technologies, identifying potential trouble early on, and adapting to each customer's needs. His guests have included sales experts like Bob Burg and Jill Konrath as well as business legends like Silicon Valley's Guy Kawasaki.
Selling to other businesses is a whole different animal from selling to individual customers. In Sales Pipeline Radio, Matt Heinz interviews people with expertise in a particular aspect of the B2B selling process, from finding leads to following through. As the president of Heinz Marketing, he knows how to create brief (usually 20 minutes or less) but informative episodes that will greatly benefit your entire sales team.
Who better to learn about selling from than a pair of professional sales trainers who've been sharing their proven strategies, frameworks, and tips for the past 20 years? Bill Caskey and Bryan Neale, hosts of The Advanced Selling Podcast, provide fun yet actionable advice on how you can up your sales game by changing your outlook and building confidence, discipline, and the willingness to take risks.
Not sure where your next prospect is coming from? On Outbound Squad, host JBay and assorted experts in B2B sales share insider tips for converting complete strangers into loyal customers. Episodes dive into everything from how to use social media, videos, and AI to your sales advantage to how to close multi-million dollar deals.
Eric Quanstrom is the chief marketing officer at CIENCE, which helps clients find new sales prospects. He brings that expertise to his podcast, Enterprise Sales Development, on which he interviews sales leaders across a variety of fields. Listen to their in-depth conversations and learn all about cutting-edge strategies, tools, and models that are working to elevate customer service, drive sales growth, and separate amazing sellers from the pack.
If you enjoy listening to and learning from master sellers, Sales Success Stories is the podcast for you. Host Scott Ingram interviews B2B sellers who have reaped the benefits of taking chances, maximizing opportunities, and taking the time to build networks of prospective allies and clients.
Sales has generated plenty of harmful myths that may intimidate people who need to sell a professional service, a bold idea, or their own skills. Pat Helmers, host of Sales Babble Podcast, is here to make sales more accessible to solopreneurs, creatives, and other non-sellers. Episodes are very short, most under 10 minutes, and focus on a specific topic, like deciding when to make a pitch or how to get a handle on objections.
Even the most alert and media savvy among us can fall prey to a scam. Laci Mosley, the titular Scam Goddess, dives into notorious scams, historical and recent, and offers practical advice on identifying and avoiding shady sellers. Always lively and fascinating, episodes have covered the infamous "Beanie Baby Bubble" and provided in-depth coverage of contemporary headliners like the "Crypto King" Gerry Cotten, whose strange death left his investors high and dry.
