The world of sales can be complicated, but it is vital to just about everything you do or want to achieve. From learning how to sell your own skills to promoting the products or services your employer offers to protecting yourself from people selling scams, knowing how sales works can open up a lot of doors and save you a lot of trouble.
These sales podcasts will teach you some of the most important things you need to know about sales. Whether you work in sales or simply want to sell and buy smarter, you'll find plenty of sound advice from industry experts who will teach you strategies for improving your sales skills and avoiding critical mistakes when dealing with a client.
Sellers tend to have a reputation as bullying, insensitive, and willing to do anything to force someone into a deal they don't necessarily want. Jason Marc Campbell, host of Selling with Love, will show you how to succeed at selling without sacrificing your principles. Aimed at small business owners, his interviews with marketing experts and entrepreneurs demonstrate the power of authenticity in selling.
Hosted by a team of financial journalists and business reporters, NPR's Planet Money provides a wealth of examples about how sales works in a variety of settings. You can find episodes about the crypto crash, how advertisements for Geico auto insurance have changed sales forever, and how the National Rifle Association has successfully sold their controversial policies in the face of increasing gun violence. Informative and engaging, Planet Money helps listeners understand why sales matters and how its principles apply in the real world.
Social selling—or using social media to promote and sell products—is an increasingly important part of every seller's repertoire. Kristen Boss is the CEO and creator of The Social Selling Academy, and her podcast is dedicated to teaching listeners her methods and mindset for success in today's online space. Weekly episodes cover everything from setting the right goals to developing the discipline of habits, from managing stress to acknowledging the amount of effort it really takes to see results.
Sales is a business, and sellers are in it for the same reason as any other worker—to make money. On The Sales Evangelist, Donald Kelly focuses on helping sellers close bigger and better deals by taking advantage of the latest techniques and technologies, identifying potential trouble early on, and adapting to each customer's needs. His guests have included sales experts like Bob Burg and Jill Konrath as well as business legends like Silicon Valley's Guy Kawasaki.
Professional sales trainers who've been sharing their proven strategies, frameworks, and tips for the past 20 years, Bill Caskey and Bryan Neale know a lot about successful selling. As cohosts of The Advanced Selling Podcast, they provide fun yet actionable advice on how you can up your sales game by changing your outlook and building the confidence, discipline, and willingness to take risks.
Not sure where your next prospect is coming from? On Outbound Squad, host JBay and assorted experts in B2B sales share insider tips for converting complete strangers into loyal customers. Episodes dive into everything from how to use social media, videos, and AI to your sales advantage to how to close multi-million dollar deals.
If you enjoy listening to and learning from master sellers, Sales Success Stories is the podcast for you. Host Scott Ingram interviews B2B sellers who have reaped the benefits of taking chances, maximizing opportunities, and taking the time to build networks of prospective allies and clients.
Even the most alert and media savvy among us can fall prey to a scam. Laci Mosley, the self-proclaimed Scam Goddess, dives into notorious scams, historical and recent, and offers practical advice on identifying and avoiding shady sellers. Always lively and fascinating, episodes have covered the infamous "Beanie Baby Bubble" and provided in-depth coverage of contemporary headliners like the "Crypto King" Gerry Cotten, whose strange death left his investors high and dry.
Perhaps the most cited podcast on this list, 30 Minutes to Presidents Club features actionable insights from top sales leaders at companies such as Slack, LinkedIn, and Salesforce. Each episode focuses on familiar topics and notorious pain points for experienced or budding sales folks, including prospecting, discovery, cold outreach, hiring, and more. Hosted by top enterprise seller Nick Cegelski; Armand Farrokh, who became a VP of Sales at the age of 29; and seasoned sales leader Mark Kosoglow, this supercharged podcast will help you prospect with more confidence and close deals faster.
As a salesperson, you’re likely familiar with the name Jed Blount. As the founder of SalesGravy.com, an enterprise sales and training platform, Blount is respected for his deep, tenured expertise in the space. He is also the author of several well-regarded titles, including Fanatical Prospecting. On The Sales Gravy Podcast, Blount takes many of the insights and techniques he’s shared throughout his nearly two-decade career and distills them into nuggets. With most episodes coming in at under 30 minutes, this is the perfect podcast for salespeople on the go.
Buyers have access to more information than ever before, and industries are incredibly saturated. No wonder prospects have the hand up in nearly every sales conversation. On Sales Influence, host Victor Antonio confronts these hard realities head on. Homing in on consumer behavior and neuromarketing, Antonio goes beyond traditional sales tactics and methodologies to examine the why behind people’s purchasing decisions. Listen and learn to get an edge on overcoming the challenges of successful selling today.
