William Arruda

William Arruda

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder of Reach Personal Branding, a leading personal branding company based in New York City. He is credited with turning the concept of personal branding (coined by Tom Peters in 1997) into a global industry. His client list reads like the pages of Fortune Magazine. Adobe, Cisco, GE, IBM, J&J, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels are just a few in a long list of clients. As a thought-leader, William is a spokesperson on personal branding, online identity and career management. He has appeared on BBC TV, the Discovery Channel, and Fox News Live and he's been featured in countless publications, including Forbes, Time Magazine and the Wall Street Journal. He is passionate about helping career-minded professionals use the power of branding to stand out and achieve great things.

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