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Vince is a passionate and energetic marketing leader and innovator with an award-winning track record of 20+ years spanning the globe. He is a recognized expert in strategic and product marketing and has driven game-changing profitable results in hyper-competitive software, hardware and solutions markets for some of world’s most iconic technology and brands such Hewlett-Packard and Eastman Kodak. Vince has earned acclaim as one of Exec Rank's Top 50 CMOs, Brand Quarterly Magazine’s "Top 50 Marketing Thought Leaders Over 50", a Silver Anvil & Clio Award—and is an invited speaker at business symposiums and conferences.
Vince currently consults with non-profits, and start-ups to increase the effectiveness of their business strategies and marketing plans. He serves as Executive Vice President & CMO for digital hardware and marketing services start-up Attenditus Networks and is charged with its day-to-day marketing operations for its application rich solutions for the digital advertising market.
Vince previously served as VP of Global Marketing for Kodak’s Consumer Digital Group and Corporate Marketing, responsible for branding, advertising, marketing, PR, social media, Kodak.com, and its e-commerce store. He provided marketing leadership to Kodak’s Consumer Business, which comprised digital cameras, video cameras, film products, kiosks and ink jet printers. In addition, Vince was Global VP for Kodak's Commercial Printing business, where he launched a number of new high-end page and web presses.
During his 26 year tenure as an executive with Hewlett-Packard, Vince led the commercialization efforts of some of the most successful and recognized technology products and brands in the world: PaintJet, DeskJet, OfficeJet, PhotoSmart and LaserJet. Vince served as VP of Global Marketing for HP’s iconic LaserJet business unit and was VP of Marketing for both the Business & Imaging Group and HP’s Consumer Business.
As a social media pioneer, Vince established HP’s highly touted executive blog, and continues to maintain his own popular blog at www.VincentFerraro.com. He is also co-author of the best-selling book “In it To Win It: Strategies for Winning in Business and Life,” and just released his latest book called “Brand to Sell, Proven Strategies to Build a Powerful Strong Brand.” Vince is on the Board of Advisors for San Diego State University College of Business, the CMO Council, and previously served as Board Advisor for XBand Sports.
Vince earned a MBA from the Carey School of Business at Arizona State University and a BBA from San Diego State University. He is a graduate of Stanford University’s Strategic Marketing Management Program.
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