Tony Steuer

Tony Steuer

Tony is an author, podcaster and financial preparedness advocate. Tony Steuer makes the complex world of insurance and financial services easy to understand so that people feel empowered to take control of their financial lives. A recognized authority on financial preparedness - in case of that disaster you did not expect - Tony advocates for ethics, integrity and consumer protection within the financial industry. Tony is the creator of the Get Ready Initiative which provides educational resources on insurance and financial preparedness along with best practices to connect consumers, financial services professionals and financial literacy advocates. Tony’s books, including Get Ready!, Insurance Made Easy and Questions and Answers on Life Insurance have won numerous awards. Tony is the founder of the Get Ready Initiative which includes the Get Ready Financial Calendar (providing a monthly action item to maintain financial preparedness), the Get Ready financial organization system, Get Ready Podcast, Get Ready Toolkit, Get Ready Newsletter, Get Ready Principles and the GET READY! Financial Standards, a best practices playbook for the financial services industry. Tony is regularly featured in media including the New York Times, the Washington Post, Fast Company and other media and has appeared as a guest on shows like ABC’s Seven on Your Side. Tony is currently a contributor to Forbes Advisor. Tony served as a long term member of the California Department of Insurance Curriculum Board. Visit
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